دانلود کتاب استراتژی هوش مصنوعی برای فروش و بازاریابی: ارتباط بازاریابی، فروش و تجربه مشتری

سال انتشار: 2022

تعداد صفحات: 289

زبان فایل: انگلیسی

فرمت فایل: PDF

حجم فایل: 2MB

ناشر: Kogan Page

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.