Disruptive Environmental Communication
Christian A. Klöckner, Erika Löfström, 9783031171642, 9783031171659, 978-3031171642, 978-3031171659
This book proposes a radical change in communication strategies about environmental problems, advocating for more active and emotionally engaging methods that drive people to action. Based on new theoretical developments and research, the book provides a new framework for designing such communication strategies and suggests practical implementations of these ideas for practitioners, policy-makers, and scientists.