Economics

For two-semester courses covering the principles of economics for students in business and economics.

The relevance of economics shown through real-world business examples
One  of the challenges of teaching principles of economics is fostering  interest in concepts, including opportunity cost, trade-offs, scarcity,  and demand and supply that may not seem applicable to students’ lives.  Economicsmakes these concepts relevant by demonstrating how real  businesses apply them to make decisions every day. With ever-changing US  and world economies, the 8th Edition has been updated with the latest  developments using new real-world business and policy examples.  Regardless of their future career path ― opening an art studio, trading  on Wall Street, or bartending at the local pub, students will benefit  from understanding the economic forces behind their work.