Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur

Get your business up and running―and keep it thriving―with the latest edition of the classic entrepreneurial resource

For over 20 years, Steven Rogers’s Entrepreneurial Finance has been the definitive guide to setting up and managing the financial  aspects of any small- to medium-sized business. But how can today’s  entrepreneurs learn to thrive in the most difficult economy in  generations? In this long-awaited fourth edition, Rogers updates his  classic content for the 21st century, revising every chart, graph, and  case study to reflect the modern entrepreneurial landscape. 

Inside,  you’ll find the most up-to-date information on writing a growth  business plan, compiling and understanding financial statements, making a  company profitable, valuing a company, cash flow management, debt and  equity financing, and much more. The book is also packed with brand-new  content on such current topics as:

• Entrepreneurship and intrapreneurship models
• Raising venture capital in private markets
• Crowdfunding vs. crowdsourcing
• Financing for minorities and women
• Taking a job with an entrepreneurial firm

Along  with real-world case studies and detailed analysis, all-new classroom  materials for MBA students, and a streamlined approach that makes the  material more accessible than ever, Rogers’s updated content demystifies  the ever-changing world of entrepreneurial finance and guides you, step  by step, through the process of maintaining steady profitability and  business longevity.

Whatever business you run or plan  to launch, this essential guide provides the tools you need to build a  sturdy foundation that will support it for many years to come.