Forging Dynasty Businesses: The Competitive Edge of Enduring Teams

This book is designed to help small businesses thrive in an increasingly competitive world.

People  are one of the few remaining, reliable sources of sustainable,  competitive advantage. Competitors will copy marketing strategies, and  technology and process advantages will fade over time, but having the  best people for your organization will turn customers into raving fans,  allowing you to have a more enjoyable ride as you achieve your goals.

Most  business owners give lip service to the mantra that people are our  greatest assets, but how many really grasp the deeper implications of  this? After all, people are listed on income statements as an expense  (payroll) but are nowhere to be found under assets on our balance  sheets.

This book provides the keys to unlock the  fundamental elements of an organization that serve as the foundation for  small businesses to perpetually attract and retain top talent—those who  fit with the organization’s culture and core values and who contribute  to achieving the organization’s goals.