In the name of Allah the Merciful

Marketing Alternative Investments

Hemali Dassani; Nanda Kuppuswamy, 126463045X, 9781264630455, 9781264627646, 1264627645, 978-1264630455, 978-1264627646

English | 2022 | EPUB, Converted PDF

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Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success

Investment  funds with great performance and potential often fail for one simple  reason—the enormous challenge for investor relations and fundraising  professionals to raise the necessary capital to make the fund  profitable.

The only book to tackle this critical issue,  Marketing Alternative Investments builds on the experiential wisdom and  best practices from numerous thought leaders in the industry and  provides a comprehensive look at investor-centric marketing and  fundraising strategy.

Whether you work in hedge funds, private  equity, or are aspiring to be part of one, you'll gain invaluable  insights into understanding investors and the investment landscape to  create a successful marketing campaign. Marketing Alternative  Investments is organized into three sections:
Fundamentals—the  history, structure, decision process, stakeholders, investment  expectations, regulations, and relevant information on major  institutional investor groups Fundraising in practice—tools, techniques,  issues, regulations, skillsets, and processes required to complete a  full marketing cycle from pre-marketing through investor relations Other  considerations—key building blocks for a successful franchise in an  evolving alternatives landscape, including diversity and technology  Effective fundraising and investor relations is key to the growth of  alternative investments. This thorough guide delivers the information,  insight, tools, and best practices for strategically marketing  alternative investments.