Principles and Practice of Sport Management

Offering  an overview of the sport industry and coverage of the foundational  knowledge and skills required of the today's sport manager, Principles  and Practice of Sport Management is devoted to educating students on the  various industry segments where they can focus their careers.  After  detailing the history and various principles – from management and  marketing to finance, legal and ethical – the book delves into key  sports management segments, discussing the skills needed in those  sectors, the types of positions available, and the current issues facing  those sectors.  . Key Features: - New chapter on eSports introduces  students to this rapidly developing billion-dollar industry which draws  in gamers, spectators, teams, leagues, and sponsors increasingly in need  of sport managers’ expertise - Discussion on the impact of the COVID-19  pandemic on the sports industry - An expanded look at emerging and  innovative forms of sports media in the Sports Communications Chapter. -  Revamped Ethics chapter that addresses newly emerging issues and how  sports managers should address them. - Interactive case studies and  chapter questions offer opportunities to apply concepts and principles. -  Digital Student Workbook! New digital workbook (in the Navigate  Advantage) offers over 570 activities, many of which are automatically  graded for each chapter. - Navigate Advantage Access (included with the  printed text) unlocks a comprehensive and interactive eBook, a new  digital workbook with 570+ practice activities for each chapter,  assessments, a full suite of instructor resources, and learning  analytics reporting tools. - Unparalleled instructor resources,  including test banks, presentation slides, answer keys to case study  questions, and more help facilitate class preparation.