The Big Miss: How Organizations Overlook the Value of Emotions

In The Big Miss: How Businesses Overlook  the Value of Emotions, Zhecho Dobrev reveals how organizations are  frequently deceived by customers and fail to act on what they fail to  notice–thus are missing the biggest driver of profitable customer  behavior!

What  are the emotional and subconscious drivers behind your customers’  behavior? Do you have a science and data-based strategy to drive this in  the direction you want?

In The Big Miss: How Businesses Overlook  the Value of Emotions, Zhecho Dobrev reveals how organizations are  frequently deceived by customers and fail to act on what they fail to  notice–thus are missing the biggest driver of profitable customer  behavior!  His extensive research shows that emotions are the key drivers of  customer behavior, yet few organizations have a strategy to evoke  specific emotions based on science and data. Does yours?

In this book, the author provides  business leaders with a practical framework for how to embed emotions in  their business practices, which includes learning how to:

• Discover the difference between what customers say and do
• Create a data-based strategy around specific emotions
• Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI

…and much more.

Behind every business problem, there is a  customer problem! This book will change how you think about customer  behavior and challenge you to harness the business power of emotions.