A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan

A simple guide to a smarter strategy for the individual investor

A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a  simplicity-based framework can lead to better investment decisions. The  financial market is a complex system, but that doesn't mean it requires a  complex strategy; in fact, this false premise is the driving force  behind many investors' market "mistakes." Information is important, but  understanding and perspective are the keys to better decision-making.  This book describes the proper way to view the markets and your  portfolio, and show you the simple strategies that make investing more  profitable, less confusing, and less time-consuming. Without the burden  of short-term performance benchmarks, individual investors have the  advantage of focusing on the long view, and the freedom to construct the  kind of portfolio that will serve their investment goals best. This  book proves how complex strategies essentially waste these advantages,  and provides an alternative game plan for those ready to simplify.

Complexity  is often used as a mechanism for talking investors into unnecessary  purchases, when all most need is a deeper understanding of conventional  options. This book explains which issues you actually should pay  attention to, and which ones are simply used for an illusion of  intelligence and control.

• Keep up with—or beat—professional money managers
• Exploit stock market volatility to your utmost advantage
• Learn where advisors and consultants fit into smart strategy
• Build a portfolio that makes sense for your particular situation

You  don't have to outsmart the market if you can simply outperform it. Cut  through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.