Becoming a Software Company: Accelerating Business Success through Software

There is a call to action reverberating in company boardrooms,  earnings calls, technology conferences, and IT departments: every  company should be a software company. The call makes intuitive sense.  Software, when done right, creates infinite business leverage. It is not  a coincidence that 7 out of 10 largest companies in the world are  software companies. But how does a company become a software company?  This book will help enterprises transform into a software company.

The  software-driven future that Marc Andreessen predicted in his now-famous  2011 essay is here but unevenly distributed. While enterprises, and  teams within, grasp the software technologies, they lack the context to  leverage them — much less understand the fundamental principles that  drive the business value from software: What is the real essence of the  software-based transformation? If every enterprise is implementing the  same technologies, what is the source of differentiation? How do you  manage the inherent complexity of software such that it doesn't destroy  software's value? How do you build and nurture talent so that it is  empowered to create the best solutions for your customers' problems?  This book will answer all of that and more.

The boundary between  enterprise and consumer software is rapidly blurring. IEEE reports that  40% of the cost of a new car comes from software . Elsewhere, software  is becoming synonymous with medical devices and therapeutics . FinTech  and EdTech trends are primarily about personalization through software  at an internet-scale. The struggling enterprises are up against it. They  have no choice but to figure out how to ship consumer-grade software.  It is an existential problem for them.

This book compiles the  timeless principles of building good software, yet often disregarded  while building and deploying software products for enterprises.

What You'll Learn

• Leverage people to build creative software solutions
• Manage development complexity so that we keep software focused on user problems
• Understand software technology as a means of producing value

Who This Book Is ForEnterprise Executive Management, Enterprise IT Management Professionals, Software Practitioners within Enterprise