Business Research Methods 5th Edition

This book is a one stop guide to all your research methods needs. It is  tailored specifically towards business and management courses, and  central to this edition is the balanced coverage of qualitative and  quantitative methods to clearly and concisely lead students through the  research process, whatever their project may be.

Now in its  much anticipated fifth edition, Business Research Methods has been  revised and updated to reflect all the latest trends in research  methodology. The integration of statistical issues, as well as coverage  of web-based surveys, qualitative interviews, big data, and content  analysis of social media, aims to support the current student  experience.

A Running Case Study charts the progression of  two student research projects - one qualitative and one quantitative -  and shows how the content of each chapter can be used to develop their  projects. Thought provoking questions are included to help students  consider the issues and decisions involved, and how these might be  applied to their own project.

Deeper Insight into Research  Methods boxes delve further into particular research issues, offering a  detailed description to increase understanding of these areas, whilst  Real Life examples put research methods into context, by showing how  they have been applied in real world situations.