Contemporary Business, Canadian Edition, 4th Edition

Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.

Table of Contents

1 The Changing Face of Business 1

2 Economic Challenges Facing Business Today 31

3 International Business and Competing in World Markets 61

4 Business Ethics and Social Responsibility 93

5 Small Business and the Legal Forms of Business Ownership 125

6 Entrepreneurship and Starting a Business 157

7 Management, Leadership, and the Internal Organization 185

8 Human Resource Management: From Recruitment to Labour Relations 215

9 Top Performance through Empowerment, Teamwork, and Communication 245

10 Production and Operations Management 271

11 Using Technology to Manage Information 299

12 Customer-Driven Marketing 329

13 Product and Distribution Strategies 363

14 Promotion and Pricing Strategies 397

15 Trends in E-Commerce 433

16 Understanding Accounting and Financial Statements 461

17 The Financial System 491

18 Financial Management 523

Appendix A Comprehensive Case Study: Beau’s All Natural Brewing Company 547

Appendix B Business Law 553

Appendix C Insurance and Risk Management 561

Appendix D Personal Financial Planning 571

Appendix E Developing a Business Plan 581

Appendix F Careers in Contemporary Business 589

Appendix G Launching Your Career 605

Company Index 615

Subject Index 619