Covid U: Business Lessons from a Pandemic

From every angle, the world has faced unprecedented change over the past  two years. Academics will be dissecting the nuance of the COVID-19  Crisis for decades to come. Yet, for all the promises of research and  data, we must understand that the full impact of the pandemic — from  child development and college football seasons to healthcare  breakthroughs and the future of the film industry — will not be known  for at least a generation. This book focuses on the business lessons we  have learned since the pandemic began in early 2020. It takes an  interdisciplinary approach to examining the effects of COVID-19 on  multiple aspects of business, such as marketing and finance. At the same  time, it stresses the need to consider the human element of business  above all else, showing that people are the most important piece of what  has become a devastating and unpredictable puzzle.