Crucial Influence: Leadership Skills to Create Lasting Behavior Change

The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer).  In these pages, they reveal that fewer than one in eight behavior  change efforts is successful―and most produce nothing more than wasted  resources and organization-wide cynicism.

The  solution to this challenge isn’t easy, but it is simple. It’s all about  the strategic application of influence―systematic and intentional  actions aimed at helping people improve results by changing their  behavior―a practice most leaders have yet to fully understand and  embrace.

Crucial Influence walks you through the process of identifying the personal, social, and  structural levers that influence both motivation and ability, then  engaging these levers for directed behavior change.

“At  the end of the day, leadership is intentional influence,” the authors  write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re  seeking to change through effective leadership―from making virtual  workforces work to tackling a social issue―influence, not authority, is  what will get you there. You’ll learn to view leadership through the new  lens of influence as you apply the lessons from this book to everyday  challenges.

New to this edition:

• Updated stories and examples using the Crucial Influence model
• The authors’ latest research on behavior change
• Practical applications for everyday leadership challenges
• New case studies and business examples