Culture Paves The New Silk Roads

This  book approaches Silk Road studies from within the microcosm of China’s  Southwest avant-garde arts sector in order to approach the macrocosm of  China’s cultural heritage and creative industry influence worldwide.  While reading China’s cultural hegemony and its attendant ideologies as  ‘shaping’ memory and history throughout New Silk Road regions, the book  includes new regional research from within China's borders, as well as  throughout New Silk Road regions. With twenty years of experience in  China, Sophia G. Kidd fills a void in discussions of the New Silk Roads  (NSR) which fail to underscore the importance of the initiative’s  people-to-people component. Cultural diplomacy aids cooperation between  New Silk Road Regions by reducing ‘cultural discount’ of Chinese  cultural exports, i.e., ideas and values, creating a shift of  geo-cultural thinking to come. This book will prove illuminating for  students of the arts and soft power in greater China.