Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Every  decision and action you make contributes to your brand, so it makes  sense that everything you do digitally also contributes to your digital  brand. Use this bestselling guide to strengthen your brand's online  presence and explore core marketing avenues.

Digital Branding is ideal for marketers and brand strategists who want to enhance their  brand's online presence. It provides step-by-step, practical guidance on  how to build a brand online and quantify it through tangible results.  Written by a respected Chartered Institute of Marketing (CIM) fellow,  course leader and industry thought leader, it examines core marketing  areas such as content marketing, social media, search engine  optimization and web analytics.

The book delivers a robust  framework for planning, brand identity, channel selection and measuring  the effectiveness of campaigns, and includes lessons from the BBC,  Imperial College London and Hootsuite. Now fully updated, this third  edition features new content on brand authenticity, ethics and meaning,  as well as updates on social media regulations and social media  platforms such as TikTok.