Field Guide to Compelling Analytics

Field Guide to Compelling Analytics  is written for Analytics Professionals (APs) who want to increase their  probability of success in implementing analytical solutions. In the  past, soft skills such as presentation and persuasive writing techniques  have been the extent of teaching junior APs how to effectively  communicate the value of analytical products. However, there are other  aspects to success such as trust and experience that may play a more  important role in convincing fellow APs, clients, advisors, and  leadership groups that their analytic solutions will work.

This  book introduces the formula ‘Analytics + Trust + Communication +  Experience > Convince Them’ to illustrate an AP’s ability to convince  a stakeholder. The ‘Convince Me’ stakeholders might be an analytics  team member, team lead, decision-maker, or senior leader that are either  internal or external to the AP’s organization. Whoever they are, this  formula represents a concise, digestible, and above all practical means  to increase the likelihood that you will be able to persuade them of the  value of your analytical product.

Features

• Includes insight questions to support class discussion
• Written  in broadly non-mathematical terms, designed to be accessible to any  level of student or practicing AP to read, understand, and implement the  concepts
• Each section introduces the ideas through real-life case studies