In the name of Allah the Merciful

Franchising Strategies: The Entrepreneur’s Guide to Success

Ed Teixeira, Richard Chan, 036747235X, 9780367472351, 978-0367472351

English | 2022 | PDF

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A comprehensive and accessible companion to a proven business model,  this book shows how to franchise an existing business, supported by case  studies, data, and research reports on the franchise industry.

For  small to medium sized businesses, franchising can lead to successful  and profitable growth, and plays an important role within the US  economy. Utilizing a proprietary dataset with the most up-to-date  statistics regarding a range of franchising trends, this analytical  guide is based on management research frameworks that will lead to  better understanding of a range of franchising strategies. Issues  covered include:


The franchising business model, including its history, economic impact, and regulations

Critical  factors that significantly influence franchising success, enabling a  comprehensive feasibility analysis of franchising potential or existing  business ideas

Implementation components of franchising  strategies, such as different franchise structures, regional development  plans, and future trends
With its clear focus and practical  orientation, this book will be a valuable resource for entrepreneurs, as  well as undergraduate and postgraduate students, interested in  acquiring the knowledge, skills, and abilities to succeed in  franchising.