Good Business: An Entrepreneur's Guide to Creating a Better World
Lilly Tench, B0CDBS7KB9, 1684352215, 9781684352210, 978-1-68435-221-0, 978-1684352210, 978-1-68435-223-4, 978-1684352234, 9781684352234
Good Business: An Entrepreneur's Guide to Creating a Better World is an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.
A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.
With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.