Health Communication: Strategies and Skills for a New Era

Designed for undergraduate instruction  across a range of majors or concentrations in health science, health  education, public health, and health administration, as well as clinical  health disciplines including nursing, allied health, and health  professions, this new first edition will introduce your students to the  basics of health communication.

Health Communication: Strategies and  Skills for a New Era provides a practical process model for developing a  health communication intervention. The book also explores exposure to  media and how it shapes our conceptions of health and illness. Using a  community-based health communication approach, the book covers a broad  base of information from communication and health behavior theory,  community-based program planning, and social marketing constructs to  provide students with the keys to develop effective and culturally  appropriate health communication.

Key Features:

- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors

- Offers examples and features that are  geared to smaller scale projects, (e.g., school based, community based,  and health center based projects)

- Presents current, practical methods for the use of digital and interactive media in health communication interventions

- Includes coverage of health disparities, women health, and health literacy

- Covers worksite health, school health,  and healthcare representing key industries where health communication  skills are in demand