Immersive Technologies to Accelerate Innovation: How Virtual and Augmented Reality Enables the Co-Creation of Concepts

The digital transformation of companies is both a competitive challenge  and a complex step for large groups and industries, and at the same time  a tremendous opportunity. This transformation is entering a new  dimension with the development of immersive technologies such as virtual  reality, mixed reality and augmented reality, which are revolutionizing  the way we generate content as well as visualize and interact with  models and data.

The challenges of innovation and digital  transformation within companies are now converging. Research shows the  potential that immersive technologies have to accelerate the first steps  of the innovation process.

The objective of this book is to  provide a clear vision of the state of research on immersive  technologies for design and to deliver practical recommendations for  companies wishing to improve their innovation process.