Innovation

In  recent years, a great deal of attention has been focussed on the  undertaking of managing innovation. Without the right focus, resourcing  and capabilities, firms struggle to create value through innovation.  However, the task of managing innovation is one of continuous paradoxes  where an overly structured mind-set can impede entrepreneurship,  creativity, culture and the right conditions for disruption. The  question remains of how we can have the right lens to properly  understand and appreciate innovation, and how we can have a flexible set  of tools, techniques and perspectives to support innovation. 

This concise text introduces readers to one of the fundamental ideas in the business world.

Insights  into the key ingredients of innovation, including business models,  services, entrepreneurship and creativity are analysed alongside core  contexts, such as disruptive technology. Students of business and  management will appreciate additional coverage of the future of the  field, including open innovation and the dark side of digital  disruption.

This accessible book provides a  thought-provoking, stimulating perspective that will make it a valuable  resource for a range of academic and student audiences across business  and management disciplines.