Managing Health Care Business Strategy

Managing  Health Care Business Strategy explores the most important aspects of  planning and implementing strategy in a health care organization in very  practical, actionable language with relevant, real-life and  hypothetical examples throughout. Using simple, accessible language, the  author explains everything you need to know to get started managing  strategy in a health care organization. The book includes a description  of the basic multi-step process of creating and then managing a  strategic plan, as well as specific strategic options  (merger/acquisition, reorganization, joint venture) and some of the  popular tools for analyzing strategic situations (balanced scorecard,  Six Sigma, SWOT). The second edition is a major expansion offering 10  additional chapters that examine the finer details of formulating and  implementing strategic initiatives. The Second Edition: • Explores the  most commonly used strategy options along with practical guidelines on  when and how to use them • Examines to the strategic contributions of  key business functions including finance, marketing, human resources,  and legal • Looks at general factors in the management of organizations  that have a direct bearing on the execution of their strategies Perfect  for those pursuing a career in health care management, health care  leadership, biotech entrepreneurs, technology startups, government  administrators, and more, Managing Health Care Business Strategy offers a  framework of widely-accepted strategic planning principles coupled with  practical advice on how they work in the real-world. The book is  appropriate for graduate and undergraduate courses (in schools of  business, public health, medicine, hospital administration, public  administration, law), community college programs, continuing education,  and professional education.