دانلود کتاب بازاریابی برای هتلداری و گردشگری، ویرایش هشتم

سال انتشار: 2022

تعداد صفحات: 688

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 25MB

ناشر: Pearson

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.