Marketing

Engagement. Leadership. Innovation. This market-leader remains the most  rigorous, business-oriented title on the market! Translated into 10+  languages and supported by an extensive instructor resources package,  Kerin 16e is up-to-date with additional emphases on social media,  marketing metrics, financial aspects of marketing, and decision-making.  Additionally, there is expanded coverage on social responsibility and  sustainability topics such as privacy, social entrepreneurship,  diversity, equity, inclusion, and environmental impact. The 16e  continues its real-world focus with “Marketing Matters,” “Making  Responsible Decisions,” “Insights about me,” “Applying Marketing  Metrics,” “Integration of the Customer Journey” and “Building your  Marketing Plan” features throughout.