Methods in Behavioral Research
15th Edition, Paul C. Cozby, Scott Bates, 1260718905, 1260883078, 126617768X, 1260883051, 9781260883053, 9781260718904, 9781260883077, 9781266177682, 978-1260883053, 978-1260718904, 978-1260883077, 978-1266177682
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research―from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19―engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remains a hallmark of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The 15th edition, which aligns with APA 7e, foregrounds important questions of diversity, equity, and inclusion in past and future research and its assumed universal applicability.
- Preface
- Organization
- Features
- Flexible
- A Personalized Experience that Leads to Improved Learning and Results
- Powerful Reporting
- Additional Resources
- Content Changes in the Fifteenth Edition
- Instructor Resources
- Acknowledgments
- About the Authors
- Chapter 1: Scientific Understanding of Behavior
- Chapter 1 Introduction
- Consuming Research
- Why Learn about Research Methods?
- Ways of Knowing
- Intuition