Mixed Methods Perspectives On Communication And Social Media Research

Mixed Methods Perspectives on Communication and Social Media Research  addresses the need for a discipline-cum-methodology-tailored book that  navigates the current research spectrum of communication and social  media ("CommSocMed"). It examines contemporary and relevant issues that  intertwine the expansive spheres of CommSocMed. Authored by  professionals with extensive academic and in-depth research and industry  experience, the book highlights research-based themes that mirror  qualitative and quantitative methodologies vis-à-vis socio-cultural,  political, educational, and organisational issues and challenges. The  first two sections present the mutually interwoven disciplines of  CommSocMed where research works cover a comprehensive range of designs  such as narrative analysis, case study, recombinant memetics, discourse  analysis, visual semiotics, ethnography, content analysis, feminist  theory, descriptive-survey, descriptive-correlational,  model-building/testing, experimental, and mixed methods. The third  section is a concluding segment which synthesises all the scholarly  contributions in this volume. This book will serve as an authoritative  reference for mixed methods research in CommSocMed and will be highly  relevant reading for academics, researchers, postgraduate students and  undergraduates in communication (for example, instructional  communication, marketing communication, organisational communication,  political communication, strategic communication), social media, and  social sciences.