Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

An insightful development roadmap to help engineers and businesspeople successfully bring a product to market

In  Product Development: An Engineer’s Guide to Business Considerations,  Real-World Product Testing, and Launch, accomplished project manager,  engineer, and business strategist David V. Tennant delivers a  comprehensive walkthrough of the full scope of product development  activities, from initial business considerations to real-world product  testing and launch. The book covers key product development  considerations like determining the target market, working with a  product development team, management challenges, funding, user  identification, ergonomics, product design, testing, and launch.

The  distinguished author presents the material in the form of practical,  hands-on tutorials with case studies featuring large corporations and  small- and mid-size firms. He also includes team exercises and  question-and-answer features to help early-career and aspiring engineers  acquire the interdisciplinary and inter-department coordination skills  they’ll require to successfully bring a new product to market.

Readers  will learn about the critical roles played by the engineering,  marketing, and finance departments, as well as each stage of the product  development process. The book also includes:
Thorough introductions  to product development and the role of the marketing group in product  development, including corporate strategy, product and business plans,  and marketing leadershipComprehensive explorations of the role of the  engineering group in product development, including functional areas led  by engineers and engineering leadershipPractical discussions of the  core team and teamwork in product development, including executives’  roles, the role of the accounting department, and the identification of  key stakeholdersIn-depth examinations of how to move forward with  product development after project approval
Perfect for early- and  mid-career engineers working in product-oriented companies, as well as  marketers and other business professionals seeking to understand  engineering best practices, Product Development is the ideal reference  for use in upper-level undergraduate Product Development courses.