Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

Make your next webinar something to write home about

In  Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid  Go-To-Market Simulations That Drive Explosive Attendance, a team of  accomplished sales and coaching leaders delivers an insightful and  engaging take on how to go from just holding your webinar audiences  captive to truly captivating them. In the book, you’ll learn a novel way  to produce online experiences the authors call “Customer-Centric  Events,” hybrid, go-to-market simulations that generate high levels of  attendance and participation.

The authors upend conventional  wisdom to show you how to create unconventional webinars that dazzle  prospective customers and flood your pipeline. You’ll discover how to:
Transform  your product-centric pitch-offs into innovative customer-centric events  that activate and engage your ideal audienceUse the authors’ signature  G.A.M.E.S. framework to drive high-quality leadsBuild buzz, engagement,  and interactivity directly into your virtual event and attract the top  speakers in your industry

A can’t-miss playbook that turns  everything you know about virtual events on its head―and shakes it up  for good measure―Reinventing Virtual Events is an essential read for  founders, sales professionals, business owners, marketing professionals,  and anyone else with a stake in developing successful and engaging  online and hybrid events.