Retailing Management

Retailing Management, 11th Edition, highlights the many ways the retail  industry has transformed and evolved over the past several years. In  keeping with market-leading tradition, the eleventh edition, focuses on  key strategic issues with an emphasis on financial considerations and  implementation through merchandise and store management. Strategic and  tactical issues are examined for a broad spectrum of retailers, both  large and small, domestic and international, selling both merchandise  and services.

The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
-  Engagement in the overarching emphasis on conscious marketing and  corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.

The  11th edition features new chapter content exploring “Digital Retailing”  by introducing the 7C framework, influencer marketing and discussing AI  in retailing analytics. Coverage on the impact of COVID-19 pandemic  specifically retailing strategy, customer buying behavior and supply  chain management have also been added to showcase industry disrupters.  Additionally, new cases exploring Amazon’s Just Walk Out checkout  technology, Wayfair's new technology to connect with its customers, and  H&M’s digital strategy and has been incorporated to ensure currency.