Seamless: Successful B2B Marketing, Selling, and Account Management

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.

In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.

This  unique guide has expert opinion, academic theory, research, and  practical advice, summarized with explanatory graphics and “Dos and  Don’ts” lists throughout. Essential for students of business and the  managers of any size or type of firm, it will educate and guide you  through the marketing, sales and account management process to business  success.

Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.