Small Business Management: Creating a Sustainable Competitive Advantage

Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important  financial, legal, marketing, managerial, and operational decisions to  help them create and maintain a sustainable competitive advantage in  small business. Strong emphasis is placed on application with  Experiential Learning Activities and application of technology and  social media throughout. New cases, real-world examples, and  illuminating features spotlight the diverse, innovative contributions of  small business owners to the economy. Whether your students dream of  launching a new venture, purchasing a franchise, managing a lifestyle  business, or joining the family company, they will learn important best  practices for competing in the modern business world.