The Cultural Dimension of Global Business 8th Edition

Now in its eighth edition, The Cultural Dimension of Global Business  continues to provide an essential foundation for understanding the  impact of culture on global business and global business on culture. The  highly experienced authors demonstrate how the theory and insights of  cultural anthropology can positively influence the conduct of global  business, examining a range of issues that individuals and organizations  face as they work globally and across cultures. The cross-cultural  scenarios presented in each chapter allow students of business,  management, and anthropology alike to explore cultural difference while  gaining valuable practice in thinking through a variety of complex and  thorny cultural issues.

The fully updated eighth edition offers:
•  an expanded focus on organizational activities, with two new chapters  that provide greater insight into organizational culture and change, and  customer engagement;
• fresh case study material with a range of examples drawn from around the world;
•  further resources via a companion website, including a fully updated  Instructor’s Manual and new interactive quiz questions for students.