The Routledge Companion to Marketing and Feminism

This  comprehensive and authorative sourcebook offers academics, researchers  and students an introduction to and overview of current scholarship at  the intersection of marketing and feminism.

In the last five  years there has been a resurrection of feminist voices in marketing and  consumer research. This mirrors a wider public interest in feminism –  particularly in the media as well as the academy - with younger women  discovering that patriarchal structures and strictures still limit  women’s development and life opportunities. The "F" word is back on the  agenda – made high profile by campaigns such as #MeToo and #TimesUp.  There is a noticeably renewed interest in feminist scholarship,  especially amongst younger scholars, and significantly insightful  interdisciplinary critiques of this new brand of feminism, including the  identification of a neoliberal feminism that urges professional women  to achieve a work/family balance on the back of other women’s  exploitation.

Consolidating existing scholarship while exploring  emerging theories and ideas which will generate further feminist  research, this volume will be of interest to researchers, academics and  students in marketing and consumption studies, especially those studying  or researching the complex inter-relationship of feminism and  marketing.