The Routledge Handbook of Digital Sport Management

The Routledge Handbook of Digital Sport Management provides students,  researchers, and practitioners with a contemporary roadmap of the impact  of digital technologies in sport management, at all levels and in all  sectors, in a global context.

Divided into three sections  addressing digital transformations, digital tools, and emerging digital  issues, this book explores the impact of digital technology in the core  functional areas of sport management, such as sponsorship, event  management, and human resources. It introduces essential digital  innovations such as esports, social media, VR, wearables, analytics, and  artificial intelligence, and examines the debates and issues that are  likely to shape and transform sport business over the next decade.

The  only book to survey the full sweep of digital sport management, this  book is an essential reference for all serious students of sport  business and management, any researcher working in the nexus of sport  business and digital, and all managers, policy-makers or associated  professionals working in the sport industry.