The Silver Bullets of Commercial Negotiation: Strategies and Tactics

This book empowers you to immediately grasp the opportunities that  present themselves in international commercial negotiation, and to be  able to create and maintain positive, mutually beneficial relationships  with other parties that are long lasting and productive.

International  commercial negotiations are a vital element of today’s business world.  But how do you conduct them successfully? And how well trained, prepared  and knowledgeable are those conducting the negotiation? What makes this  book different is that it encapsulates the core ‘need to know’ elements  of negotiation that can make or break a deal. It is written to be  user-friendly and an easy read – it offers simple advice that will be  immediately useful to the commercial negotiator and makes many  complicated issues easily understandable. ‘Silver Bullets’ are provided,  distilling the critical factors that have significant implications for  the negotiated outcome.

This book has been written with the  experienced business professional who is engaged within commercial  negotiations in mind. It provides new insight into how to add value in  terms of negotiation skills and operational efficiency. The book has  been deliberately written in a non-technical, easy-to-read style that  will have broad appeal.