The Social Impact Advantage

Build trust―and boost revenue―by embracing social causes the right way

Our  society is at a crossroads. It's no longer enough to have the best  product or the most value add for your customers. Today's consumers  demand more than just product quality and price. They're looking at how  your company aligns with their values, how tapped into the social  climate you are, and how authentic your social stances appear. In order  to increase revenue and seize the competitive edge, your organization  needs to embrace social causes and do it the right way.

Embracing  social causes can help you grow your business and build better  relationships with your team, community, and the world at large. But it  can be a struggle to figure out how to align your company's mission in  the current social climate the right way―ensuring results are  meaningful, effective, and ultimately profitable.

With more than  a decade of success bringing companies and organizations together to  the benefit of both, Tynesia Boyea-Robinson is an expert in helping  business leaders and managers leverage social impact for increased  business profits. In The Social Impact Advantage, she offers tools,  resources, and insights to help you successfully navigate the modern  business climate in an authentic way.

She starts by leading you  through the process of discovering how your company currently approaches  social causes, and then demonstrates how to increase your revenue  through a three-level framework: You'll get a closer look at how  businesses make money; how businesses spend money; and how businesses  invest in people.

Doing business the right way ensures missions  are aligned―leading to increased profits and happier, more engaged  teams, communities and customers.