The Story Is Everything: Mastering Creative Communication for Business

We all know that stories work. Great stories build rapport with clients  and trust between colleagues. They attract investors, convince customers  and make you and your business stand out in a world of boring  presentations.
This book explores the tips and techniques to  transform you into a creative business storyteller. It teaches you the  structure of stories and how to grab your audience's attention by  targeting their feelings, actions and beliefs. You'll learn how the  masters of influence—advertisers, psychologists, philosophers, film  directors and novelists—appeal to our deepest emotions.
From writing a  persuasive pitch for a new product to turning dull data into exciting  tales, this book will give you the tools to spread your message with  style, originality and success.