Trend Management: How to Effectively Use Trend-Knowledge in Your Company

This book offers a compact introduction to the topic of trend management  in companies. Fundamental decisions in companies are based on  assumptions about future developments in markets and society and diverse  technologies. Trend management is a useful tool to discover and  understand these developments and thus generates a solid basis for  decision making. Although it is mostly applied in strategy development,  many more company tasks may profit from it. The author explains the  individual activities and results of trend management, and how a sound  process can be established in a company. Trend management is a powerful  tool at the interface of futures knowledge and concrete entrepreneurial  decisions. The book shows how these insights can be transferred into the  operational processes of a company. It will serve as a useful guide for  interested newcomers as well as for experienced trend managers to  recognize opportunities and risks at an early stage and to open up new  scope for action for their company.