Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!

Do  you need to persuade or inform people? Do you have data? Then you need  to master visual analytics and visual storytelling. Today, the #1 tool  for telling visual stories with data is Tableau, and demand for Tableau  skills is soaring. In Visual Analytics Fundamentals, renowned visual  storyteller and analytics professor Lindy Ryan introduces all the  fundamental visual analytics knowledge, cognitive and perceptual  concepts, and hands-on Tableau techniques you'll need.

Ryan puts  core analytics and visual concepts upfront, so you'll always know  exactly what you're trying to accomplish and can apply this knowledge  with any tool. Building on this foundation, she presents  classroom-proven guided exercises for translating ideas into reality  with Tableau 2022. Youll learn how to organize data and structure  analysis with stories in mind, embrace exploration and visual discovery,  and articulate your findings with rich data, well-curated  visualizations, and skillfully crafted narrative frameworks. Ryan's  insider tips take you far beyond the basics--and you'll rely on her  expert checklists for years to come.

Communicate more powerfully by applying scientific knowledge of the human brain
Get started with the Tableau platform and Tableau Desktop 2022
Connect data and quickly prepare it for analysis
Ask questions that help you keep data firmly in context
Choose the right charts, graphs, and maps for each project--and avoid the wrong ones
Craft storyboards that reflect your message and audience
Direct attention to what matters most
Build data dashboards that guide people towards meaningful outcomes
Master advanced visualizations, including timelines, Likert scales, and lollipop charts

This  book has only one prerequisite: your desire to communicate insights  from data in ways that are memorable and actionable. It's for executives  and professionals sharing important results, students writing reports  or presentations, teachers cultivating data literacy, journalists making  sense of complex trends. . . . practically everyone! Don't even have  Tableau?