Visual Merchandising: Window Displays and In-store Experience

Write well. Live well.

The  practice of creative writing - being expressive, exploring ideas,  crafting words, shaping stories - can deepen your appreciation of life  and enhance your wellbeing.

With 100 inspiring prompts, insights  and exercises specially devised by an award-winning author and creative  writing teacher, discover how to write well - and thrive. This  comprehensive guide to visual merchandising covers both window dressing  and in-store design, as well as all the other elements, real or virtual,  used to enhance the contemporary retail experience. Featuring a range  of shops, from fashion emporia such as Selfridges, Printemps, and  Bergdorf Goodman to small outlets, the book offers practical advice,  supported by tips from the most inspiring visual merchandisers and  creative directors across the world.

It reveals the secrets of  their profession and all there is to know about the latest technology,  mannequins, props etc. It also examines the psychology and ever-changing  trends behind consumer behaviour.

Visual merchandising is  presented through lavish color photographs, diagrams of floor layouts  and store case studies, and includes invaluable information such as a  glossary of terms used in the industry.